Tessera: A platform for collective ownership of NFTs
Assignment: Rebrand Fractional.art with a new name, brand identity, marketing materials, and brand narrative.
Solution: We utilized existing colors from Fractional.art (lime green) and focused on the relationship between the digital and physical worlds within each branding element. We captured the feeling of a physical trading card with each Rae NFT and kept things dark and space-themed throughout.
Contributions -
Brand Design: Stefani Billings
Product Design: Klemen Selakovič, Brandy Shin
Marketing Manager: Lilly Kofler
Stakeholders: Andy Chorlian, Shant Marootian, Joey Messick, Deeze (anon)
Logos
Typography
Assignment: Create a trading card design that can be repeated and developed into a generative script.
Solution: Utilize a system that allows for malleable assets while remaining consistent enough to become generative. I photographed plastic and photoshopped it to fit a card design, and worked with stakeholders to decide what information was needed on the card. The QR code took you straight to the Rae’s Vault page, so if you were looking at someone else’s Rae you could go buy your own.
Generative Rae NFT Design
Blog Post Graphics
Brand Guidelines
This guide includes all of the elements you may need —logos, typefaces, colors, and more—to create a consistent tone, look, and feel for Tessera’s MVP launch materials.
